..celebrating Top of the Best
In March 2016, the Nigerian media industry witnessed the birth of a new publication, The Top10 magazine. Though the name sounds unique, not much attention was paid to the magazine because, after all, the industry is already saturated, from conventional to social media. Nobody expected anything different from the new publication to warrant giving it any special attention. But one year after, The Top10 magazine has been able to force its way into the market, arresting the attention of readers and advertisers alike.
Focus
Mention of the name, The Top10, naturally raises the question – top 10 what?
“The Top10 magazine is a monthly publication conceptualized as a platform to celebrate excellence, with focus on 10 individuals or organizations that distinguish themselves as the leading lights in their sectors”, explains Tony Iji, the magazine’s publisher. “From day one, we made it clear to everyone that ours is not a magazine that will deal with trending news, but a platform to celebrate excellence, using the first top 10 as benchmark”
To identify top 10 in any sector, the magazine usually deploys its deep knowledge of the various sectors of the society, using research methodology in its selection process.
The magazine made its debut with a cover on Top 10 Image Makers in Corporate Nigeria, with other notable covers like Top 10 Boardroom Leaders in Nigeria; Top 10 Industrialists in Nigeria; Top 10 International Family Investors in the Nigerian Economy and Top 10 Living Legends of Nigerian Banking.
The common thread that runs through all editions of the magazine is that the stories are well researched to help investors and researchers who need information on top players in any sector of the Nigerian economy. Though the magazine is not purely a business publication, it has strong orientation in business and economy.
Apart from the main thrust of the magazine, which is to identify and celebrate the top 10 leading lights in any sector of the society, the magazine has other interesting sections such as The Dynasty, which provides reports on successful Nigerians who have built dynasties around their children; The founder, a section that celebrates successful entrepreneurs as a way of encouraging young Nigerians, Corporate X-ray, The Professionals, Inside the Luxury Market etc.
In the Dynasty section, the magazine has published ground breaking reports on The Subomi Balogun Dynasty, The David Dafinone Dynasty and The Anyiam-Osigwe Dynasty. Others are The Micheal Ade Ojo Dynasty and The Adedapo Tejuoso Dynasty, Muhammed Indimi Dynasty etc, providing insight into their value orientation and what they represent in the Nigerian society. The corporate succession section of the magazine has been a reference platform for case studies on succession plans of successful companies like Zenith Bank, UBA, Access Bank, GTB Bank, etc. The lessons from this section, according to Iji, is that many of these companies derive their success and performance from their robust succession plans, something other companies should learn from and emulate.
The magazine has also been providing a guide on what the reading public should learn from the success stories of founders of successful business enterprises in Nigeria through The Founder section. Some of the successful business founders that graced this section so far include Dr. Uche Ogah, president of Masters Energy group; Chief Samuel Onyishi, founder of Peace Mass Transit, Nigeria’s largest land transport company; Mr. Eric Umeofia, managing director and chief executive officer of Erisco foods; Sijibomi Ogundele, property wonder kid behind Sujimoto Group and Akin Alabi, founder of Nairabet, the foremost sport betting company in Nigeria, Gabriel Ogbechie, founder of Rainoil etc.
Target Audience
The target audience of The Top10 magazine are top executives, achievers, chief executive officers, young managers, celebrities, professionals, aspiring future leaders, etc.
Success factors
In about one year, The Top10 magazine has attracted considerable interest. Iji says the magazine’s success has to do with its strategy and unique offering. A master of special publications, a blend of marketing, business development and editorial, Iji was able to bring to bear his experience of about 20 years of media practice and management, in conjunction with other experienced members of his team, to put together a world class product, both in content and production quality, as well as a marketing strategy that is designed to put the magazine directly in the hands of its primary target audience.
“Right from the beginning, we were conscious of the fact that the Nigeria media market is already saturated, with the traditional and social media outfits battling for supremacy in the market place, and for you to make any impact, you must have something special offering,” Iji said. “This has guided us in putting together a quality product that can compete with the best magazines anywhere in the world. Our print quality is the best you can find today in the market. This is also reflected in our circulation strategy, in which we deploy every strategy to put the magazine in the right places where our target audience can access it easily. We are also able to engage the services of the two leading magazine distribution companies in Nigeria as our distribution partners, to ensure that the magazine is effectively circulated in the country”.
In March 2016, the Nigerian media industry witnessed the birth of a new publication, The Top10 magazine. Though the name sounds unique, not much attention was paid to the magazine because, after all, the industry is already saturated, from conventional to social media. Nobody expected anything different from the new publication to warrant giving it any special attention. But one year after, The Top10 magazine has been able to force its way into the market, arresting the attention of readers and advertisers alike.
Focus
Mention of the name, The Top10, naturally raises the question – top 10 what?
“The Top10 magazine is a monthly publication conceptualized as a platform to celebrate excellence, with focus on 10 individuals or organizations that distinguish themselves as the leading lights in their sectors”, explains Tony Iji, the magazine’s publisher. “From day one, we made it clear to everyone that ours is not a magazine that will deal with trending news, but a platform to celebrate excellence, using the first top 10 as benchmark”
To identify top 10 in any sector, the magazine usually deploys its deep knowledge of the various sectors of the society, using research methodology in its selection process.
The magazine made its debut with a cover on Top 10 Image Makers in Corporate Nigeria, with other notable covers like Top 10 Boardroom Leaders in Nigeria; Top 10 Industrialists in Nigeria; Top 10 International Family Investors in the Nigerian Economy and Top 10 Living Legends of Nigerian Banking.
The common thread that runs through all editions of the magazine is that the stories are well researched to help investors and researchers who need information on top players in any sector of the Nigerian economy. Though the magazine is not purely a business publication, it has strong orientation in business and economy.
Apart from the main thrust of the magazine, which is to identify and celebrate the top 10 leading lights in any sector of the society, the magazine has other interesting sections such as The Dynasty, which provides reports on successful Nigerians who have built dynasties around their children; The founder, a section that celebrates successful entrepreneurs as a way of encouraging young Nigerians, Corporate X-ray, The Professionals, Inside the Luxury Market etc.
In the Dynasty section, the magazine has published ground breaking reports on The Subomi Balogun Dynasty, The David Dafinone Dynasty and The Anyiam-Osigwe Dynasty. Others are The Micheal Ade Ojo Dynasty and The Adedapo Tejuoso Dynasty, Muhammed Indimi Dynasty etc, providing insight into their value orientation and what they represent in the Nigerian society. The corporate succession section of the magazine has been a reference platform for case studies on succession plans of successful companies like Zenith Bank, UBA, Access Bank, GTB Bank, etc. The lessons from this section, according to Iji, is that many of these companies derive their success and performance from their robust succession plans, something other companies should learn from and emulate.
The magazine has also been providing a guide on what the reading public should learn from the success stories of founders of successful business enterprises in Nigeria through The Founder section. Some of the successful business founders that graced this section so far include Dr. Uche Ogah, president of Masters Energy group; Chief Samuel Onyishi, founder of Peace Mass Transit, Nigeria’s largest land transport company; Mr. Eric Umeofia, managing director and chief executive officer of Erisco foods; Sijibomi Ogundele, property wonder kid behind Sujimoto Group and Akin Alabi, founder of Nairabet, the foremost sport betting company in Nigeria, Gabriel Ogbechie, founder of Rainoil etc.
Target Audience
The target audience of The Top10 magazine are top executives, achievers, chief executive officers, young managers, celebrities, professionals, aspiring future leaders, etc.
Success factors
In about one year, The Top10 magazine has attracted considerable interest. Iji says the magazine’s success has to do with its strategy and unique offering. A master of special publications, a blend of marketing, business development and editorial, Iji was able to bring to bear his experience of about 20 years of media practice and management, in conjunction with other experienced members of his team, to put together a world class product, both in content and production quality, as well as a marketing strategy that is designed to put the magazine directly in the hands of its primary target audience.
“Right from the beginning, we were conscious of the fact that the Nigeria media market is already saturated, with the traditional and social media outfits battling for supremacy in the market place, and for you to make any impact, you must have something special offering,” Iji said. “This has guided us in putting together a quality product that can compete with the best magazines anywhere in the world. Our print quality is the best you can find today in the market. This is also reflected in our circulation strategy, in which we deploy every strategy to put the magazine in the right places where our target audience can access it easily. We are also able to engage the services of the two leading magazine distribution companies in Nigeria as our distribution partners, to ensure that the magazine is effectively circulated in the country”.
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